Marketing means getting the word out to buyers that your home is for sale. There are some basic strategies that work really well, and some that just cost money without giving much, if any, value. We have tested virtually every avenue of marketing possible and know what works and doesn't work in this area.

First, and foremost, is the:
Multiple Listing Service - Your listing contract should specify whether or not the house will be listed with the local MLS (multiple listing service). It is definitely in your interest to have the house listed. This is because your sales force is automatically multiplied by however many agents are members of the local MLS. If your house is not listed, then you only have one agent working for you instead of many.

Other Methods of Marketing:
While we will be doing most of the marketing, it is a good idea for you to know all the avenues that could be used. Today's technology offers many new ways of marketing to give your home exposure to more potential buyers than ever.

To better maximize your potential for success, it is important to market to three tiers - brokers, neighbors and buyers. To effectively target all three tiers aggressively, the following resources may be utilized depending on a number of factors. We would be happy to explain this in detail when we get together to discuss marketing your home.
Open houses, Flyers, Newspaper, Magazines, E-mail, Internet, Broker's Open, Signs, Brochure box, 24 hour hotline, Caravan or Tour, Direct Mailing and others may be employed to market your home. But since REALTORS® have access to almost all of the buyers, they will be especially incorporated into a plan through the local multiple listing service.